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About Us

A Focused Software Consultancy

Zim Digital is a software development and technical consultancy based in Wigan, Greater Manchester. We build production-grade, cloud-native applications for businesses and public sector clients across the UK.

The Team

Meet the Directors

Zim Digital is a family-owned, founder-led consultancy with two directors.

Joseph Aspey headshot

Managing Director · Founder

Joseph Aspey

15+

Years Experience

1st

Class Honours

BSc

Computer Science

Architect

Application Level

Joseph Aspey is the founder and director of Zim Digital. With a First Class Honours degree in Computer Science and over 15 years of professional software engineering experience, he has spent his career inside large organisations building software at scale.

His career has progressed through every level of an engineering function, from developer to lead developer, team lead, and application architect. That progression matters: it means he's written the code, led the teams, designed the systems, and dealt with the business stakeholders. Few consultancies bring that full spectrum of experience to a small business or a startup.

Through Zim Digital, Joseph has delivered work for major UK organisations including Betfred on customer safeguarding and safer gambling systems, and Davies Group in the insurance sector contributing to their AI factory blueprint solution. His specialisms are .NET, React, Microsoft Azure, and increasingly, agentic AI on Azure AI Foundry.

With Zim Digital, he works directly with clients, from initial architecture through to production deployment. No account managers, no hand-offs. When you work with Zim Digital, you work with the person who has actually built and shipped software for some of the country's largest companies.

Christy Aspey headshot

Finance Director · Majority Shareholder

Christy Aspey

BSc

Accounting & Finance

Christy Aspey is Finance Director and the majority shareholder of Zim Digital. While Joseph leads the technical delivery, Christy runs the commercial and financial side of the business: invoicing, accounts, cashflow, budget control, supplier management, and the unglamorous-but-critical work that keeps a consultancy stable and predictable for its clients.

For clients, this matters for two reasons. First, it means Zim Digital is a properly run, family-owned company with disciplined financial controls, not a one-person freelance operation. Invoices go out on time, accounts are filed on time, and you always know who to speak to about anything commercial. Second, it means Joseph can focus entirely on engineering and client delivery without being pulled away by the administrative overheads that slow most small consultancies down.

Having a dedicated Finance Director is unusual for a consultancy of our size, and it's a deliberate structural choice. It's part of why we're a partner you can contract with confidently on long-term engagements and public sector work.

Extended team

Specialists who join our client work

Beyond the core team, Zim Digital works with a small group of trusted associates, each with deep expertise in their own discipline. They join client engagements where their specialism is the right fit, giving us the capacity of a larger consultancy without losing the focus and accountability of a founder-led one.

Damith Gunawardana headshot

Lead Full Stack Engineer

Damith Gunawardana

Damith is a Microsoft technology specialist with over 20 years of software development experience. His career includes a Lead Developer role at Betfred, and he brings deep expertise across .NET, big data platforms, and WordPress to Zim Digital client work. He joins projects where production-grade full-stack delivery on the Microsoft stack is the primary need.

.NETMicrosoft StackBig DataWordPressFull Stack
Greg Kelly headshot

Lead QA Engineer

Greg Kelly

Greg is a Lead QA Engineer with over 28 years of experience in software testing. His career spans test analysis and test lead contracts across utilities, telecommunications, finance, retail, logistics, education, and government sectors. He joins Zim Digital engagements where measurable quality improvements, lower defect rates, and reliable on-time releases are the primary need.

QA StrategyTest LeadershipTest AutomationRegulated IndustriesUAT
Erin Stubbs headshot

Freelance Graphic Designer

Erin Stubbs

Erin is a freelance graphic designer specialising in niche and bespoke branding. She brings a strong visual identity approach to Zim Digital engagements where clients need brand-led design alongside technical delivery. Erin joins projects where logo work, brand systems, and considered visual design matter as much as the code behind them.

Brand IdentityLogo DesignBespoke BrandingVisual DesignGraphic Design

Associates are independent specialists, not employees of Zim Digital Limited. They join specific engagements by mutual agreement where their expertise is the right fit.

Company Credentials

Cyber Essentials certification badge

Cyber Essentials

Verified on registry

ICO Registered

Ref: ZC111089

Company No. 12975795

VAT GB 438857152

Fully Insured

PI & Public Liability

How We Work

We're a lean team by design. That means low overheads, fast decisions, and a director who sits in every important meeting, not a sales rep. It also means you're not paying for layers of management or account handlers.

But lean doesn't mean limited. When a project needs more capacity (additional developers, QA testers, or specialist skills) we scale through a trusted network of vetted engineers we've worked with for years. You get the focus and accountability of a small consultancy with the delivery capacity of something much larger.

The result: no project is too big, no project is too small. Whether a single landing page or a multi-year SaaS build, we shape the team around what your project actually needs.

Our Journey

20

2020

Zim Digital Founded

Started as a web design and branding agency in Wigan, Greater Manchester.

21

2021

Shift to Software Development

Transitioned focus to bespoke software development, building applications on .NET and Azure.

23

2023

Multi-Tenant SaaS Platforms

Delivered production-grade multi-tenant SaaS platforms for clients across multiple sectors.

24

2024

Public Sector & Cybersecurity

Expanded into public sector tenders and cybersecurity SaaS, building systems for regulated environments.

26

2026 Current

Bespoke Software, AI & Consultancy

A full-service software partner building bespoke applications, AI agents, and modern websites, with technical consultancy for teams that need architecture, agile coaching, or senior engineering support. Serving businesses and public sector clients across the UK.

Ready to Build Something?

Whether you're planning a new application, need technical consultancy, or preparing a tender response, let's talk.